Guild Esports

Guild Esports is a global esports organization that competes at the highest level across multiple gaming titles. With a focus on developing top-tier talent and engaging a growing fanbase, Guild blends performance and entertainment, backed by a unique academy system and high-profile partnerships—including with football legend David Beckham.

When Guild Esports established their London headquarters, I worked alongside the interior designers at Thirdway to integrate the brand into the space, ensuring it reflected Guild’s bold identity, competitive spirit, and gaming culture.

Overview

To create an immediate brand impact upon entering the office, I designed a 3D Guild Esports logo sign, making the brand presence bold and unmistakable within the space. This feature reinforces the organisation’s visual identity and serves as a key focal point for visitors and employees alike.

3D Logo Signage

Close-up of a black and blue 3D sign on a wall.

The stairwell features a large-scale mural, which I designed to capture Guild’s energy and aesthetic. A local mural artist brought the artwork to life, transforming a transitional space into a dynamic expression of the brand.

Stairwell Mural

Stairway with abstract wall art, featuring black walls with geometric gold and gray patterns, red piping on the left, and a yellow ladder positioned on the stairs.
Interior of a modern retail space featuring red seating, wall-mounted sweatshirt display, framed art, and a staircase with directional signage.
Interior stairway with geometric black and gray wall patterns, metal bannister, and overhead fluorescent lights.

To tie branding into the architecture, I designed manifestations for the office glass, using tessellated shapes broken down from Guild Esports’ logo. This approach maintained an open feel while subtly reinforcing brand recognition throughout the space.

Office Glass Manifestation

Workers in safety vests cleaning windows on a rooftop patio with geometric patterned glass.
Modern rooftop terrace with glass walls, wire-frame chairs, and colorful geometric wall art.
Modern interior courtyard with glass walls, wooden flooring, and metal chairs, featuring abstract mural on exterior wall.
Modern office meeting room with a black table, four chairs, a laptop, abstract window design, and overhead lighting.

As part of Guild’s partnership with Subway, a dedicated Subway-themed room was created, featuring:

  • A custom arcade machine wrap reflecting the collaboration

  • A salad bar-style unit reimagined for gaming controller storage

  • A "sponsored by Subway" backlit sign seamlessly integrated into the room’s design

  • A wall manifestation using Guild Esports’ broken-down logo shapes in Subway’s signature colours

Subway Partnership Room

Modern gaming lounge with Xbox on TV, people sitting on gray sofas, and a Subway logo on the wall.
Vintage arcade machine next to a booth with red velvet seats and a small wooden table, with a wall sconce above in a minimalist room.
Modern office lounge with concrete stairs, green walls, two people on black sofas, and bean bags.

Through these brand integration elements, I helped transform Guild Esports’ headquarters into an immersive, visually striking space that reflects the organization’s identity, partnerships, and position within the gaming world.

Bringing the Brand to Life

Brick wall with "GUIDE" mural, blue sky, modern building, tree branches
Reception desk with "Guild" logo, black grid design, two potted plants on corners, modern industrial decor.