Brand Designer, based on planet Earth – For now.

Alex eating a giant and colourful slice of cake
A man with a beard smiling, wearing a digitally edited bright and colourful spacesuit, set against a plain background.
Person facing away with colourful jacket, hands behind his head, forming glasses.
Alex Robertson, brand designer, on a boat with a helmet on, in the rain

I’m Alex — designer, thinker, collaborator, and founder of Symbr 👋🏻

I’ve spent about a decade helping people bring ideas to life through thoughtful, characterful design. My work blends strategic thinking with craft, and my aim is always the same: to create brands that feel authentic, useful, and full of personality.

Symbr isn’t a big flashy agency. It’s me — working closely with clients, pulling in the right collaborators when needed, and keeping things grounded in good conversation, clear ideas and purposeful execution.

My background spans both design and music, and I bring the same sense of rhythm, emotion and storytelling from one to the other. Whether it’s shaping a visual identity or composing a brand voice, I believe the best work comes from listening closely and responding with care.

Along the way, I’ve worked with household names like Debenhams and Fuller’s, as well as emerging brands like Guild Esports. I love shaping identities with depth and direction — especially in sectors like homeware, wellness, food, outdoors and tech.

If you’re building something with purpose and need a brand that holds its own — I’d love to hear about it.

Social butterfly snail.

I have as much social presence as a chameleon in a bag of Skittles, but I appreciate the interaction all the same.