Good design starts with good ears.
I’m Alex, a brand designer and the founder of Symbr.
For the past decade, I’ve helped businesses turn ideas into considered, confident brands. My work sits at the intersection of strategy and craft, shaping visual identities that feel authentic, purposeful, and built to last.
Symbr is a small, focused studio by design. I work closely with clients, leading projects end-to-end and bringing in trusted collaborators when the work calls for it. The result is a more thoughtful, hands-on process, with clear thinking, honest conversation, and design that’s made with intent.
My background spans both design and music, and the two have always informed each other. Rhythm, emotion, pacing, and storytelling matter just as much in a brand as they do in a song. I listen closely, ask the right questions, and respond with work that feels considered rather than forced.
Along the way, I’ve worked with established brands such as Debenhams and Subway, as well as growing names like Guild Esports. I’m particularly drawn to projects in homeware, wellness, food, outdoors, and tech, sectors where craft, clarity, and personality genuinely matter.
If you’re building something with purpose and want a brand that can hold its own, I’d love to hear about it.
The Symbr Manifesto
Social Butterfly Snail.
I have as much social presence as a chameleon in a bag of Skittles, but I appreciate the interaction all the same.
