Getting started

Tell us a little about your project and the budget you have in mind, and we'll arrange a 20-minute intro call. It's an informal chat to make sure we're a good fit and to agree the high-level scope. From there, we'll send a detailed proposal with costs, timeline and contract. A 50% deposit confirms the project and secures your place in our schedule.

1. Discovery

Every project starts with a discovery questionnaire. It takes a little time on your side, but it's how we understand your story, audience, values and ambitions. We follow it with a discovery call of around an hour to go deeper, answer questions on both sides, and make sure we're fully aligned before anything else happens.

2. Strategy

Before any design work begins, we work out where your business should sit. We look at your competitors and the wider sector, identify what sets you apart, and agree a clear strategic position. This becomes the brief every design decision is measured against.

3. Visual Direction

With the strategy in place, we explore how it should look and feel. For visual identity projects, we create moodboards or stylescapes to agree on tone, colour and overall direction. Then it's pencil to paper. We sketch and explore ideas before presenting a considered direction for you to review.

4. Execution and Delivery

Once a direction is chosen, we refine it until it works at every size and across every touchpoint. For visual identity projects, this is also when we build out the supporting assets, layouts and wider identity system. When everything is signed off and the final payment is made, you'll receive all final files and a clear set of brand guidelines to keep everything consistent.

Every project is different, and if you have a specific deadline in mind, it can usually be accommodated within reason.

Generally speaking, with good communication, a logo design project can take as little as four weeks.
A full visual identity usually takes around eight weeks.

In a lot of ways, yeah. You can think of me as a designer with the ability to scope out a full “agency style” project. I can deliver everything a bigger agency could, but it’s just me, myself and I, so obviously timelines are a little more stretched to give projects the attention they deserve.

That being said, if things need to tick along a bit faster, or if there’s anything outside of my skill-set. I have a network of contractors I trust that I can tap into. It’s all about delivering the best experience for my clients.

I could do that for you, but it won’t do you a whole lot of good.

Typography and colour play a huge role in how your audience perceives you.

Imagine Gucci using a neon green and comic sans 🤢. Not very luxury.

So, I tend to provide a minimum of those three elements. Logo, type, colour. The brand design holy trinity, if you will. More on that here

A logo identifies you quickly. A full visual identity tells them who you are, consistently, wherever they meet you. It gives your business a coherent system of logo, colour, typography and supporting elements that work together across your website, social channels, packaging and print. The benefits are recognition, credibility and consistency. You look established sooner, your materials stop feeling pieced together, and each new touchpoint is quicker to produce because the rules are already set. It's the visual foundation your brand is built on over time.

A well-designed logo makes your business easier to recognise, remember and trust. It's often the first thing people see, and it shapes how established you seem before they've read a word. Consistent use builds familiarity over time, which is where real brand value comes from. A logo can't do that work alone, though. It performs best as part of a wider visual identity that keeps your presence coherent across every channel.

Usually when your business has moved on faster than its look. That might be a funding round, a new market, a launch, or a sense that you've outgrown how you started. If your visuals no longer reflect the quality of what you do, it's worth a conversation. Ideally, start before the big moment rather than just after, so the work has room to be done properly.

Look at how they work, not just what they've made. A strong portfolio matters, but process is the better indicator. A good brand design studio will want to understand your business, audience and ambitions before showing a single concept. Ask how they handle discovery and strategy, and who you'll actually be working with. At Symbr, design only begins once we're aligned and a strategy is in place.

Look for someone who asks questions before they sketch. Distinctive logos come from understanding what makes a business different, not from following trends or reworking templates. Check that their portfolio shows genuinely different solutions for different clients, and ask how they research your sector so you don't end up looking like your competitors. A logo designer who leads with strategy will give you something recognisably yours that holds up for years, not just a season.

I am! And proudly so 🏅

I have a BA Hons degree in graphic design, I’m award winning, and I’ve worked professionally in the industry for a decade 🤘🏻

Yes, occasionally, and I'll always tell you when. I use AI for things like written content, presentation mockups, and imagery where it's a practical tool rather than a creative one. What I don't use it for is the work itself. Every concept, logo, and visual identity system I produce is developed from scratch, grounded in research and strategy, and specific to your brand. No shortcuts on that front.

Well, I’m a London-based Brand Designer, but I work with clients all over the world.

Like most Brits, I’m a bit limited when it comes to languages, but I love working with people from all different coordinates.

With video calls, it’s basically like we’re in the same room, so let’s make it work.

There’s a jargon war amongst designers and sometimes it gets confusing for non-designers — I get it. And without wanting to get too preachy about it, here’s my take:

“Brand” is a term that gets thrown around a lot. It’s the broadest term that’s actually more about how people feel about you, your business or your product, than anything else.

“Branding” is the process that gets you there. This covers all of the efforts that go into years of consistent story building, marketing and customer relationship and trust building.

“Brand design” represents all of the visual aspects of your brand. From your logo to your merch and website. These are the tools you use to build trust by giving your audience something recognisable and associative. An exchangeable term might be “visual identity design”.

To make matters a little more confusing, even though it’s not technically correct, I do sometimes use "the word “Branding” interchangeably, just for ease of communication. Also, it’s better for my SEO 👀

Thanks for asking!

I’ve put a lot of thought into this while I’ve grown Symbr as a business, and it all condenses into 5 values I personally stand by. They represent me as a person, my work ethic, what kind of energy I want to put out into the universe, and also who to work with. If you can see yourself in one or more of these, it’s likely we’re a good fit for collaboration.

1. Play first, Plan later.
   Allow yourself to break the rules before you decide which ones matter.

2. Ethics > Ego.
   Choose what's right over what's easy, every time.

3. Mind the Gap.
   Think laterally - the best solutions are often the filling between the bread of what's been done before.

4. Eyes wide open.
   Let every moment teach you. Never stop asking questions. Be a lifelong student of the world.

5. What you see is what you get.
   Authenticity creates connection. When you're real, your brand becomes unforgettable.