Brand design that looks like you, not everyone

1. Say hello
   Once you’ve reached out and told me a little about your project (and the budget you have in mind), we’ll have a quick 20 minute intro call.
   Nothing formal, just a friendly chat to make sure we’re a good fit and figure out the high-level scope and deliverables.

2. Proposal & Deposit
   I’ll send over a detailed proposal with costs, timeline, and a contract.
   Once approved, a 50% deposit secures commitment from both of us and time is allocated to the project.

3. Discovery
   To kickstart the project, I’ll send over a discovery questionnaire. A little bit of homework from you, but vital in helping me to understand your story, audience, values, and visual preferences.

4. Deep Dive
   If I feel like we need to, we’ll have a discovery call (around an hour) to go through your questionnaire in more detail.
   It’s also a chance for both of us to ask questions and make sure we’re fully aligned before design begins.

5. Research & Direction
   This part depends on the scope.
   For logo design projects, I’ll analyse competitors, gather inspiration, and get a sense of where your logo should sit strategically as well as visually.
   For full visual identity projects, I’ll also create visual moodboards or “stylescapes” so we can align on tone, colour, and overall direction.

6. Design Concepts
   Pencil to paper.
   I’ll sketch and explore ideas, then present the concept.

7. Refinement & Build-out
   Once we’ve chosen a direction, I’ll refine it until it’s technically perfect, considering all touchpoints.
   For wider identity projects, this is also when I start building out the supporting assets, layouts, and brand system.

8. Delivery & Guidelines
   When everything’s signed off, the final payment is due.
   You’ll receive all the final files, plus a clear brand guideline document to help you keep everything consistent moving forward.

Thanks for asking!

I’ve put a lot of thought into this while I’ve grown Symbr as a business, and It all condenses into 5 values I personally stand by. They represent me as a person, my work ethic, want kind of energy i want to put out into the universe, and also who to work with. If you can see yourself in one or more of these, it’s likely we’re a good fit for collaboration.

1. Play first, Plan later.
   Allow yourself to break the rules before you decide which ones matter.

2. Ethics > Ego.
   Choose what's right over what's easy, every time.

3. Mind the Gap.
   Think laterally - the best solutions are often the filling between the bread of what's been done before.

4. Eyes wide open.
   Let every moment teach you. Never stop asking questions. Be a lifelong student of the world.

5. What you see is what you get.
   Authenticity creates connection. When you're real, your brand becomes unforgettable.

Every project is different, and if you have a specific deadline in mind, it can usually be accommodated within reason.

Generally speaking, with good communication, a logo design project can take as little as four weeks.
A full visual identity usually takes around eight weeks.

I could do that for you, but it won’t do you a whole lot of good.

Typography and colour play a huge role in how your audience perceives you.

Imagine Gucci using a neon green and comic sans 🤢. Not very luxury.

So, I tend to provide a minimum of those three elements. Logo, type, colour. The brand design holy trinity, if you will. More on that here

It’s a good question, but the same goes for any service or product. You get what you pay for.

You could go to somewhere like Fiverr or Upwork and pay £20 for a logo. You could even use a free logo maker online, but you have absolutely no guarantees of quality, strong positioning, experience, care, or any kind of unique outcome that will help you stand apart from the competition.

What seems like a bargain now, will cost you dearly moving forward. Good brand design promotes trust and intrigue, which in turn builds loyalty and ultimately puts cash in your pocket.

Well, I’m a London-based Brand Designer, but I work with clients all over the world.

Like most Brits, I’m a bit limited when it comes to languages, but I love working with people from all different coordinates.

With video calls, it’s basically like we’re in the same room, so let’s make it work.

There’s a jargon war amongst designers and sometimes it gets confusing for non-designers — I get it. And without wanting to get too preachy about it, here’s my take:

“Brand” is a term that gets thrown around a lot. It’s the broadest term that’s actually more about how people feel about you, your business or your product, than anything else.

“Branding” is the process that gets you there. This covers all of the efforts that go into years of consistent story building, marketing and customer relationship and trust building.

“Brand design” represents all of the visual aspects of your brand. From your logo to your merch and website. These are the tools you use to build trust by giving your audience something recognisable and associative. An exchangeable term might be “visual identity design”.

To make matters a little more confusing, even though it’s not technically correct, I do sometimes use "the word “Branding” interchangeably, just for ease of communication. Also, it’s better for my SEO 👀

I am! And proudly so 🏅

I have a BA Hons degree in graphic design, I’m award winning, and I’ve worked professionally in the industry for a decade 🤘🏻

Good design is good business, and a well-designed identity does more than just look good. It builds recognition, trust, and credibility. It can immediately communicate a feeling, even without words and It helps customers remember your business, understand what you stand for, and feel confident choosing you over competitors.

In a lot of ways, yeah. You can think of me as a designer with the ability to scope out a full “agency style” project. I can deliver everything a bigger agency could, but it’s just me, myself and I, so obviously timelines are a little more stretched to give projects the attention they deserve.

That being said, if things need to tick along a bit faster, or if there’s anything outside of my skill-set. I have a network of contractors I trust that I can tap into. It’s all about delivering the best experience for my clients.

Yes, occasionally, and I'll always tell you when. I use AI for things like written content, presentation mockups, and imagery where it's a practical tool rather than a creative one. What I don't use it for is the work itself. Every concept, logo, and visual identity system I produce is developed from scratch, grounded in research and strategy, and specific to your brand. No shortcuts on that front.