Release Assist is an AI driven music release forecast and strategy builder that gives artists clear insight into their growth, shows what is working and brings data first decision making into their process. It helps them make sense of the metrics that matter, stay on course with their goals and understand the steps needed to reach the next stage.
When the founders first came to me, the logo they were using was simply a placeholder, something that filled the visual gap while the idea was forming. The story behind it was strong though, and their passion for what they were building was more than enough to carry the project forward.
That being said, a professionally designed logo sets a business up with a good first impression before its founders ever get a word in, and as they begin to grow their following online and drive traffic to their platform, a consistent identity only amplifies trust in their brand. That became the guiding principle for the redesign.
The new mark keeps the familiar forms of the original so the story stays intact, but brings in additional conceptual meaning shaped by the discovery phase. At its core, the overall R form is built from one continuous line, a feedback loop that reflects how output becomes input, supporting adaptation, refinement and progression.
The integrated triangle, pyramid or tip of the iceberg element represents the top percentage of artists who actively use their data, interpret it well and take the right actions to join that engaged elite. It also subtly doubles as the A within the monogram, giving the symbol a layered and purposeful structure.
The wordmark leans forward to express motion and progression. Its geometry has been customised to match the logomark, with softened corners and aligned angles that unify the full system.
The lilac and deep purple palette reinforces the mindset behind the product, suggesting creativity, intuition and imagination, qualities that shape both artistry and analytical decision making.
Logo design is not always about starting from scratch. In this case, that placeholder already had something to say and the new identity simply gives it a platform with clarity, confidence and a stronger sense of meaning.
