What my services look like.
It’s (almost) Never “Just a Logo”
The Logo.
Every business needs one. It’s the symbol that gets slapped on just about every little thing you chuck into the world.
You want it to be memorable and associative but most importantly, you want it to identify, not explain. Keep it simple; it shouldn’t tell people what you do.
The Type.
The type choices you use need to be carefully considered, sit well with your logo and the tone of voice you use.
The correct typeface can say a lot about a brand. Are they loud and disruptive? Are they family friendly? Are they fun? Are they luxury? Are they Comic Sans?
The Colour.
Did you know that there are 16,777,216 possible colours? And that colours can increase brand recognition by up to 80%?!
When you find the right combination, they can evoke an emotional response, leave a lasting impression and for the most part, tell your audience where you stand right off the bat.
Everything Else
The Graphics.
Icons, patterns, illustrations. These help to give your brand its own style and personality. Adidas has their stripes, Burberry has their… stripes… I promise it’s not all about stripes.
The Imagery.
Guidelines on the types of photos you use. Detail shots? Black and white? People looking into the camera, smiling and giving the thumbs up? (That last one’s a joke by the way).
The Layout.
To put it simply; rules for how your imagery and type sit together. Think about the difference between “hello” and “Cereal” magazines.
The Analogue.
Sitting hand in hand with layout; we’re talking print. Remember printing? Packaging, posters, leaflets, business cards and anything else that gets your mark on the physical world.
The Digital.
We’re in the Metaverse whether we like it or not. You need to consider what your online presence looks like. Socials, website, emails… that kinda thing.
The Merch.
A bit like the analogue stuff; this is pretty much anything you want to sell or have your representatives wear and use that has your identity on it.
I love good cafe merch. When the coffee’s good and the t-shirt designs are also good, I’m happy.
It’s (Almost) Never a “one size fits all”.
Every brand has its own story, so every project deserves its own approach. That said, over the years I’ve found most clients fall into one of three camps. That’s why my services are designed to be flexible — fairly priced, and shaped around your needs and budget.
Let’s start a conversation. I’ll quickly get a feel for where you’re at and find the best way to tackle things from there.
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• The Logo.
• The Colour.
• The Type.
• 2 rounds of revisions
• 5+ page identity guidelines doc
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• The Logo.
• The Colour.
• The Type.
• The Graphics.
• The Imagery.
• The Analogue.
• The Digital.
• The Layout.
• The Merch.
• 2 rounds of revisions.
• 20+ page identity guidelines doc.
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• A tailored set of deliverables needed for your specific project and brief.