Paper

This was my response to that very conundrum, created for Arjowiggins’ Conqueror paper range.

The task was to steer creators away from their screens and get them using paper again.

My home-made solution was to use paper in a non-traditional way, turning it into a versatile medium for all kinds of creativity — in this case, foley — with the aim of sparking some outside-the-box inspiration.